Projects

Making visions, brands, products, services tangible – with simplicity, with style, with depth.

  • All
  • Brand
  • Brand
  • Exhibition
  • Digital
  • Temporary
  • Client List
When magic moments meet

The Heritage Room – Carry on our legacy

NIVEA, Hansaplast, Eucerin, tesa, Labello and La Prairie have one thing in common. They all belong to Beiersdorf, founded over 140 years ago in Hamburg. In the new corporate headquarters the Heritage Room presents the treasures of the company archive for the first time and brings their significance for the future of the company to life.

Showreel
Participation and exclusion, enthusiasm, belonging, forced alienation - and return

Schalom and Alaaf

In the 200th anniversary year of Cologne Carnival, the NS Documentation Centre of the City of Cologne presents the exhibition "Schalom & Alaaf. Jüdinnen & Juden im Kölner Karneval", the NS Documentation Centre is putting Jewish carnivalists centre stage for the first time.

Attractive, interactive, informative, didactic, accessible, multilingual.

What holds us together

To redesign the foyer of the Rhineland-Palatinate state parliament with new flexible furniture and a central exhibit that allows visitors to experience the workings of our democracy.

A temporary epicentre for the brand

Ressourcenschonend

The Radical Resource Revolution at EUROBIKE 2023

At EUROBIKE 2023, SCHWALBE introduced its new brand image with the radically sustainable SCHWALBE LAB.

Chocolate Museum Cologne

Change is good: redesign of the show production around the legendary chocolate fountain

Permanent representation

The Federal Ministry of Food and Agriculture opens a representative office on Friedrichstraße in Berlin

Invisible worlds

A roadshow for the German Maritime Museum Bremerhaven on invisible dangers in the North Sea

Return to Sender

Rolling out the red carpet for a real show star

A magical place that has lost none of its radiance to this day

Magic Night – Studio 54

The exhibition Night Magic - Studio 54 presents the world's most influential nightclub at Dortmunder U

New playing field

Many stars are guests at the adidas Campus in Herzogenaurach. But only one celebrates his fiftieth here: the superstar

Feed me!

The Federal Institute for Risk Assessment looks the people in the mouth

True, fit, healthy

Nutrition is one of the big issues of this time. The Federal Centre for Nutrition has the answers

Die Klimamacher

Die Klimamacher

Bewusstsein für den Klimaschutz schaffen

Dem Keim auf der Spur

Giant germs and parasite patterns

The Federal Institute for Risk Assessment puts kitchen hygiene under the microscope

Everything in line

The shopfitting specialist F&M Retail presents itself at Euroshop in Düsseldorf

50 Superstar Years

Many stars are guests at the adidas Campus in Herzogenaurach. But only one celebrates his 50th here: the Superstar

adidas 70 years

Just in time for its seventieth birthday, the adidas Archive has made a great discovery

Reined in and free

The Swiss dental hygiene specialist presents itself in circles

Framed Fame

Exhibition of the winners of the Iconic Awards 2018 - Innovative Interior

Concrete, faith, light

An M:AI exhibition on modernist churches in a modernist church

Waste not, want not

Rabobank gives away its trade fair stand

Black and Present

SIMPLE designs modular counter and ticketing systems for Neue Messe Stuttgart

OFFSPACE is edutaining, virtual, multi-user, ad-free, open source, secure, private, browser-based, hardware-open, playful, exciting, magical, wonderful.

Open Source Metaverse

With OFFSPACE, you break new ground in making immersive digital 3D experience worlds usable for live communication and in making content an interactive experience.

Sustainably Mobile

The BMW Group invites children to the IAA

12″ Flat

Ministry of Sound clears out the basement

Imagine: Tomorrow

The BMW Group on a world tour to celebrate the company's 100th birthday

3D-VR-360°

SIMPLE stages a captivating virtual reality journey into the digital world of Schaeffler

The Chocolate Factory of Happiness

A unique brand experience in north-eastern Switzerland

The MINI Story

The first comprehensive exhibition of the MINI brand from its beginnings in 1959 to the present day

The reliable factor

Trade fair design for a retail designer

Gussgeschichte(n)

SIMPLE designs the special exhibition on the sculptural work of Käthe Kollwitz

Flying Carpets

A carpet twister shows the design power of InterfaceFLOR

Everyone’s a winner, baby

Exhibition of the winners of the Iconic Awards 2019 - Innovative Interior

Growing plants

At its international locations, Vaillant Group creates emotional experiences and professional immersion

The Future in Boxes

A brand experience all about storage, sorting, picking and packing

Rubber Soul

The roadshow for Continental's truck tyres

Platform for Innovations

BMW Innovation Communication

Objects of the Transparent Kind

Exhibits in the Hentrich Glass Museum

Invisible Vision

Hydrogen communication for BMW

Learning Mobility

SIMPLE makes the Junior Campus the most ambitious place in BMW Welt

Organised Chaos

Trade fair construction without folding rule and spirit level - this is how design is fun

Dynamic shopping

Update für den Messeauftritt von in form – Deutschlands Initiative für gesunde Ernährung und mehr Bewegung

Am I Beautiful?

Crumpler Bags turns trade fair visitors into a motif

People, ideas, technologies, attitude

The perfect mixture

At Schwalbe, it's all about the components. Whether it's the tire compound or the development of the new Brand World

What Drives Us

Because sustainability is a comprehensive, serious topic at BMW, we let the visitors play

To the Heart of the Brand

With a dramatic exhibition design, around 70 very selected objects, about 130 big and small stories and countless pictures and films, we make the heartbeat of adidas tangible.

Walking, running, hiking, strolling...

The shoe factory

The traditional family business Josef Seibel is just taking off again. With a holistic brand identity

Attraction

For the second time, EXPOCASE is a format that breaks the formal frame

Change of Scenery

An exciting place for children at the German Museum of Technology Berlin

"We're not putting a fridge in the desert!"

Open Germany

The competition entry of terrain: integral designs/ simple/ Nüssli for the German pavilion at Expo 2020 in Dubai has made it into the shortlist of the last five entrants.

Arena of Opportunities

The Federal Association of German Pharmacists (ABDA) at Expopharm

Iconic Interior Innovations

The big picture

The digital corporate archive at the BMW Museum

Dental Brace

Dental Planetarium

A self-confident appearance with radiance for Komet

Hot Stuff

A brand experience around hot water and cool air for the Saunier Duval Brand Group

Numbers Game

For the fifth time with ABDA at Expopharm

After the Game is before the Game

The adidas brand exhibition. More emotional, inspiring and diverse than ever before

Baby’s got a Brand New Brush

The new baby products from the Swiss dental hygiene specialist CURAPROX are celebrating their world premiere in a colourful way.

Colourful Hygiene

The traditional Swiss brand CURAPROX positions itself in the middle of life

Grounded Sustainability

An interactive exhibition on sustainability at BMW Welt in Munich

Boudoir Noir

The Swiss premium dental cosmetics brand swiss smile opens its first flagship store in Berlin

Green design

Modularity, flexibility and reusability: the Federal Programme for Organic Farming

Radiating Bizarreness

The artist collective Apparatjik at the Neue Nationalgalerie Berlin

Elektrifiziert

Hydrogen is Everywhere

The mobile hydrogen filling station traiLH2 was an ideal location for discussing issues relating to hydrogen. With covered platform, exhibits and information carriers, SIMPLE ensured that visitors had a pleasant stay.